Thursday, 19 June 2008

Topshop drip feeds Manhattan fans

Topshop's New York plans were unveiled earlier this summer with a Manhattan press launch to preview the range that will hit the brand new SoHo flagship on Broadway in October (check the Kate Moss hoarding for now). 

The four floor 40,000 sq ft store will be light and airy and full of all the UK collections to please the crowds who've been waiting for their favourite UK high street brand to open there for over a year.  Check out the futuristic coloured strip lights and neon mannequins in stylised groups for a shot of inspired VM - see store rendering image. 

New Yorkers will be able to choose from mainline Topshop and Topman collections such as Bandstand, Darkside, Sedition and Wonderland for girls and Block Head, Fall Out or Shambles for guys; as well as designer collaboratons (eg Preen, Christopher Kane) - watch out for New York Fashion Week link ups in the same way Topshop sponsors London Fashion Week hotties with the New Gen area. And don't forget the high-end in-house Unique line shown during LFW. 

Get ordering this must have from Wonderland girls! Kori Richardson hat £25, "Play Your Cards Right" dress £65, cardigan £35, belt £30, gloves £18, tights £6 (US$ still to be confirmed).

So with Topshop's US marketing activities kicking in over the summer at hip Brooklyn hotspot Williamsburg's McCarren Park pool events, and a slow drip feed of key pieces previewed in glossy mags and gossipy blogs - it won't be long before Topshop hits the Big Apple big time.

But we just have to ask will the coveted M250 VIP membership card be distributed among the NYFEDs - at 40% discount, and the US dollar prices that's practically giving it away!