Friday, 24 October 2008

Absolut's House of Masquerade

Trust Absolut Vodka to do the ultimate pop-up store!

The House of Masquerade launched with a decadent dressing up party in London's hip Shoreditch last night - and what better way to get in the party spirit than trying on a few vintage looks with Absolut cocktail in hand?!

For five nights only Absolut has teamed up with London vintage boutique Mint and British illustrator Daisy de Villeneuve to create a pop-up store and bar experience where guests can peruse the vintage rails, get one-to-one styling advice and listen to DJ sets from hip London music and performance duo The Broken Hearts.

It's the quintessential pop-up store brand experience space - mixing shopping with socialising for extra brownie points among London's jaded fashion and bar set.

With a new red sequin zippered Absolut Masquerade gift pack as launch pad, the pop-up store space aims to update the concept of Masquerade for the modern era, where the possibilities of being yourself and expressing your personality are more important than ever before. Absolut aims to bring this to life through the House of Masquerade, where guests on launch night were given free reign to try on almost limitless outfit combinations and be photographed in the ready made Absolut photo booth.

With masquerade and burlesque as the dominant themes for the evening, party goers rocked a whole host of vintage looks - and the fun continues until Monday.

House of Masquerade from Absolut Vodka, 68-72 Redchurch Street, London E2. October 24-27.