Wednesday, 19 November 2008

Playful windows - from fantasy Card characters to cartoon superheroes

Bruton Street in Mayfair came over all fantasy last week with set designer Gary Card taking up residence in Stella McCartney's windows while Diane Von Furstenberg hosted a party in honour of her favourite cartoon character Superwoman with comics given out in store to a lucky few.

I loved that set designer and artist Gary Card illustrated his work in a LIVE window at Stella's store - using colouring pencils to create naive and charming over-layered drawings of animals, dinosaurs, superheros and fantasy inspired characters onto children's wardrobes - his work has a playful appeal and you are naturally drawn into his workspace as window watcher. Card has previously worked with the likes of Paul Smith, Cassette Playa, Uniqlo and for Henry Holland's Fashion space at Dover Street Market and the club kid has been likened to Andy Warhol for his mop of blonde hair.

Meanwhile just next door at DVF it's all about Wonderwoman and strong cartoon characters. I love the zaney action hero stuff these images are made of - you too can have superhuman powers dressing in DVF.

And still on the playful, colouful tip Matthew Williamson doesn't disappoint with a beautiful, far-away land window display. All the drama is in the clothes and this display has so much going on it's worth taking the time to go on Williamson's eclectic journey wherever it is.

Just another day stalking windows and retail in London.

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