Peacock feathers flying at H&M

The latest designer collaboration has hit at H&M and Matthew Williamson's new spring range was flying off the racks on Regent Street last night at the VIP / Vogue exclusive preview shopping evening, where Williamson's signature peacock feathers and bright colours were keeping early bird fashionistas happy.

With a queue stretching right around the block it was elbows sharpened to snaffle the hit items - the peacock print jersey dress and long flowing chiffon maxi dress were both early winners while the khaki crop biker jacket and fucshia or turquoise knit cardigans were also fastest off the racks.

Bestie mate Sienna Miller was floating around upstairs while Pixie Geldof was perusing the rails in earnest to try to find something mixing Williamson's hippie deluxe with her rock chick style!

This collection is one of H&M's biggest orders with "plenty to go around" according to PR people and with deliveries today to 1600 stores worldwide everyone should be able to get their hands on a peacock feather or two.

This week's designer collections activity goes to show the high street is still in love with the now common seasonal injection of a bit of celebrity hype and judging by the queues, consumers are still willing to pay for it. I'm wondering if Zandra Rhodes can pull it off for M&S later on this summer too?