Wednesday, 1 July 2009

Heritage pursuits key trends at Tranoï Homme where traditional summer activities combine with washed out colours and light fabrics.

Tranoï Homme spring/summer 2010, Paris, 26-29 June 2009

Paris menswear trade-show, Tranoï Homme hosted an international roster of men’s apparel and accessories brands last month, where designer sector formal, casual and sportswear labels showed summer collections following heritage pursuits – providing an early indication of what is set to be a big trend for the season ahead.

Traditional summer and hot weather activities such as British tennis or croquet, classic California surfing and African/Asia safaris feature as themes for clothes that men can return to again and again for classic summer climate styles. Washed out fabrics – especially suede, silk or jerseys mixed with over-dyed light colours from sand, dove grey and pale blues through to navy or charcoal.

This season Tranoï organizer Michael Hadida continued to collaborate with a selection of designers who showed their collections to press and buyers via runway shows at Tranoï’s Bourse location. Dries van Noten pulled a big crowd among the thunderstorms, while Damir Doma’s giant installation decorated the exterior of the venue.

Commercial trends & key pieces

Preppy and sporting pursuits jackets looked to be strong – in keeping with the theme of heritage summer activities. Ticking stripes or checks kept jackets formal while safari pockets and light shower-proof coatings provided humidity cover-ups for jungle activities.

Washed out leathers, suede, silks and paper coating were popular fabrications for blouson jackets or longer length parkas or sleeveless gilets.

Jersey linings on soft handle cottons were extra soft to the touch, shirts had a gauzy washed feel with pajama style shorts or double layer shorts over leggings and rolled up trousers lengths as key pant options. Patterned machine knits or open-weave gauzy hand knits provided a contrast to all the jersey.

Natural leather, treated suede or plasticized inserts are highlights for accessories with washed out brights for canvas sneakers.

Brands to watch

Top picks from buyers at the show included Riviera Club, Nigel Cabourn and Social Suicide. Luisa de Paula, creative director at My Wardrobe said: “I loved the washed out, relaxed feel of US surfwear brand Riviera Club, it’s got a vintage heritage feel that’s right for now.”


0205 – This jackets and pants only label from Italy features the same cut (short SB2 jacket, single pleat slim trousers) in a range of checks and stripes. Keeping preppy style simple.

Arne & Carlos – The Danish knitwear duo start with a set of graphic shapes (horses and swallows this season) for their machine knits and them mix up the shapes to produce a range of coordinated and Scandinavian design feel knits. Masculine and modern.

Coal Black – Japanese denim brand Coal Black is half rock n roll and half outdoors/Cherokee Indian. A great mix of biker leathers, sharp indigo denim and 50s tuxedo style suiting.

Giorgio Brato – this Italian leather specialist makes sensual soft skin leather or suede jackets, shirts and pants – all have a washed out, worn in quality. Also on show was the brand’s younger, more contemporary range Wild Lab Generation with special attention paid to repeat print graphics on jersey and nylon sweat tops.

Golden Bunny – watch out for this Italian jacket brand’s summer weight triple washed, triple coated silk blousons – so soft they scrunch up and fall out in a handshake.

Kenzo – a mini preview of the men’s catwalk collection by Antonio Marras was on show at Tranoi Homme – desert safari storm was the look that saw creative director Marras take inspiration from the central African expedition of Pierre de Brazza in 1880 to discover the Congo river.

Nigel Cabourn – British designer Nigel Cabourn took a trip to Burma for his jungle summer collection full of khaki jackets and waterproof outerwear with vintage detailing that sets Cabourn apart from other 90s labels that have since died a death in the casualwear arena.

Philipp Plein – the German designer’s design aesthetic is rock meets couture – this season manifesting itself in skulls and rhinestones. For summer the new polo shirts, and flouro details mix clean tailored lines with rock inspired studs and leathers.

Riviera Club – this Santa Barbara based vintage surfwear brand was a standout collection at the show. Split into three delivery stories, Riviera, Vintage and Safari the nautical, washed out and desert styling came through loud and clear. Highlights were the jersey lined, soft-handle cotton shirting and pajama like shorts, over-the-head cover-ups and bleached-out worn jersey tees.

Social Suicide - British summertime pursuits is this formalwear label’s inspiration, where linen and cotton jackets roll up to unravel a world of passing-the-time vacation options. Flamboyant deck chair stripes and sophisticated piping are key features on soft fitted jackets with big lapels and frayed edges. Printed gingham and polka-dot linings conceal chess and backgammon boards, sudoko, crosswords, tick-tack-toe among a battalion of pockets to hold the holiday novel, wallet, sunglasses and even mesh casing to ensure limited mobile phone reception. These are jackets to prolong the holiday experience - in town, country or ex-pat location.

Venti Cappotti Venti Cappelli – the Italian outerwear specialist has focused on paper-weight coated and over-printed wind-cheaters and parkas for its summer collection. Currency graphics look strong for Oriental influences.

Yohan Serfati – an eccentric French designer, Yohan Serfati specializes in manipulating leathers and transforming them into aesthetic design focused pieces. Jackets and open-weave knits are cut with curve detailing on sleeves, hoods and shoulders while double layer shorts or leggings are new pant options.


A Coba LT – this Japanese accessories brand makes mountaineering pursuits look fresh for summer with lightweight suede options for boots and sandals alongside hiking bags in exotic skins and canvas.

Converse – showcasing the more exclusive Jack Purcell and John Varvatos collections, sportswear giant Converse unveiled tennis and retro sneakers for the Purcell line and more vintage inspired weave designs for the Varvatos collaboration.

Elsa – Antwerp-based accessories designer Els Proost again joined the group showing of the Flanders Fashion Institute at Tranoi Homme and showcased her cut-out raw and over-painted leather shoes and messenger bags. The double layer shoes in pale tan colours mixed with pale blue and flouro looked fresh while her clever inside/outside design detailing brought man bags bang up to date.

Guiliano Fujiwara – the Japanese designer brand based in Italy has a new sportswear direction for Summer 10. Concentrating on the footwear offer, the suede high-top sneakers mix commercial and sportswear appeal with a casual finesse.

Martinica – the Italian belt brand fuses handcraft and design with commercial vintage styling appeal.

See all my photos here:
Tranoi Homme SS10 Paris June 09