At last Pull & Bear has opened in central London with a new club-cave like store on Oxford Street. The Inditex owned brand (yes another one) is firmly aimed at the youth market (but in a different way to Bershka) and the new rock-chick and rock-guy flagship is a world dedicated to club and college kids that want their gig-going fashion on the cheap and cheerful side.
With plenty of sparkly, shiny, studded and graphic merchandise around this is a lesson in environment and lifestyle retail. I feel old just walking around - but it's all good for the teens who clearly love it as stock turnaround is fast. This is part of the Zara family afterall - blink and you'll miss those sparkly leggings, pleather jacket or studded biker boots. All for under £100!
Here's a few pics from the opening night party!
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