Harvey Nicks heads west

I adore this new ad campaign for Harvey Nichols' new Bristol store - mostly because the loveable creatures that are Wallace & Gromit look so cool with their new fashionable makeover courtesy of ad agency BMP. And as for Lady Torrington, Penelope Keith eat your heart out!

In case you're wondering the born and bred Bristolians' new wardrobes are as follows: Wallace wears navy cashmere jacket and silk tapered trousers by Alexander McQueen, Dolce & Gabbana fitted white shirt and Giorgio Armani tie. Gromit wears navy silk Paul Smith scarf. Lady Torrington can be seen wearing a black draped jersey ‘Acorn’ dress by Alexander McQueen, red patent ‘Triclo’ shoes by Christian Louboutin and metallic bronze ’Puffy’ bag by Zagliani.

Meanwhile away from the headline grabbing plasticine puppets the new store itself is a retail designer dream, full of new season collections not to mention a sexy looking new store design by Christian Biecher. An intricately decorated black chrome cut-out screen forms a vertical back drop to the centrally located escalators to create a striking centre piece elevating up through the store - from the gold and fuchsia pillars decorating the ground floor beauty area to more gold and beige for the womenswear floor up to menswear and the Second Floor Restaurant and Bar shimmering away in gun metal silver.

The 35,000 sq ft store, which is spread over three floors, is located at the base of the luxurious new residential tower on Penn Street which will be the foundation of the Quakers Friars development. The Bristol store will be Harvey Nichols sixth store in the UK and will open at the end of September 2008 - when fashionistas in the South West will probably shop in their droves for the latest Lanvin and McQueen or Louboutins that were previously unheard of in those parts.

Wallace and Gromit are expected to do the ribbon cutting while Lady Torrington will take to the red carpet for the photo call. Hopefully for Gromit's sake there will be a Billionaire Boys Club concession inside featuring the futuristic looking new spaceship interior - then he will feel right at home among all the cheese in the Food Hall - and the pair can get set to do a remake of their classic movie Wallace & Gromit's Grand Day Out.