Tuesday, 17 February 2009

Popping up for fashion week NY-LON

It's fashion week season again so that means some great pop-up retail action in New York and London.

Target launched its about-to-drop Alexander McQueen McQ for Go International collection over the weekend with a frenzied McQ Market preview. Fashionistas in the Hudson Square temporary space grabbed what they could before the rest of the US could get their hands on it. If only Target could come to London...

And in another big retail partnership on 23 February Uniqlo will open a dedicated menswear shop at London's Selfridges on Oxford Street. The new area is housed within the contemporary menswear collections and will showcase an edited range of Uniqlo's top end menswear offer including the new tailoring range alongside the Japanese retailer's cashmere sweaters and colourful hoodies. A brand new Japanese Denim range will also launch in the space - collaboration with Japanese denim manufacturer Kaihara.

London based footwear desginer Tracey Neulsis celebrating 10 years of quirky shoes with a pop-up shop and exhibition called Tracey Neuls Past Present Future in Exhibition Road right next to the tents for fashion week. Open for three weeks only we are promised shoes from past present and future set in Neuls' signature design rich surroundings of shoes displayed on vertiginous towers made from hundreds of reclaimed vintage drawer units.

Mother of Pearl at Start is more of a "guerilla" store than a pop-up according to boutique owner Brix Smith who says the sports-luxe collection is taking over the Shoreditch shop (well mostly) for three weeks. Conceived by Maia Hirst, Mother of Pearl features modern dresses in luxury and technical fabrics that easily transcend from day to eveningwear. Hirst has even installed a motorcross bike to emphasize the sportswear inspired, luxe lifestyle pieces.

Nike 1948 is going from being a pop-up (launched last August in time for the Olympics) in Shoreditch to a permanent space to showcase the sportswear giant's sportswear and fashion collections. Opening (again) on 18 February.

And like other magazine-inspired pop ups that I posted about last Dec, let's not forget Katie Grand's Love in at Dover Street Market - a collaborative fest of hip designers and their latest products for Valentine's Day to celebrate Grand's new LOVE Magazine - in-store for fashion week / as long as stock lasts / whenever Katie wants her bed back - whichever is sooner.

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