Tuesday, 17 February 2009

Katie Grand's LOVE In at Dover Street Market

Katie Grand launched her new mag LOVE with a temporary bedroom corner space at London's Dover Street Market on Valentine's Day and just in time for London Fashion Week.

The collaborative fest of hip designers and their latest products made especially for Valentine's Day to celebrate Grand's new LOVE Magazine (apparently it was nearly called Sex, according to her Ponystep interview today), is cosy affair down in the basement with the walls covered in a scrapbook collage of pages from the new glossy c/o friend and fellow collaborator Katie Hillier.

For the Love In, Grand chose a few of her favourite designers: Stella McCartney created limited edition underwear for each day of the week, customised handbags and belts by Chloe, delicate Prada underwear, sharp graphic heart tees by Luella, Burberry house check silk underwear sets featuring LOVE on the behind, smooth Loewe nappa leather cushions featuring ‘I Loewe you’ embossed in gold, happy shiny hair accessories by Katie Hillier, House of Holland Tees featuring Henry Holland’s take on Beth Ditto especially for Valentine’s Day, Giles for Swarovski duvet and pillow case sets, boxed sets of China mugs featuring exclusive graphics by Pam Hogg, 100% silk Gazard dresses by Victoria Beckham, Gap Tees featuring the cover of LOVE’s first issue, and irresistible silk satin embellished shirts and dresses by Dolce & Gabanna.

After DSM sold out of its 30 preview copies over the weekend, LOVE hits stands tomorrow. In the meantime here's the scrapbook version.

No comments: