Friday, 30 October 2009

Guess says "Wonder, Passion, Freedom" for retrospective celebration

Iconic US denim brand Guess decided to celebrate 28 years of sexy photography with a party in London last night. Oh and the new flagship store on London's Regent Street.

With steamy black and white photos of ripped jeans, rippling torsos and plenty of cleavage all over the walls, not to mention Claudia Schiffer and the brand's other heavyweight supermodel faces through the past couple of decades featuring in the two week long exhibition at Il Bottacio, Knightsbridge - this was a party for a party's sake.

For those party-goers unfamiliar with the current Guess collection there were a few mannequins dotted around - skin-tight denim and gothic-meets-bling touches would be my take on the brand's DNA right now.

Actually the black and white photography stills from past ad campaigns was certainly a visual retro fest for those interested in denim iconography. My how Guess has changed its tune in the last 28 years!

A couple of days later I was passing the new flagship and perused the gothic-meets-bling-meets-rock-chick windows and noted the VM is an accomplished affair. (But EXACTLY the same as the plethora of US stores). Also, I have to say the store would have been a much better venue for the exhibition - after waiting so long for the right location I can't help but wonder why the celebratory event was held elsewhere? And while they were about it, the party should have had a Hallowe'en theme guys - it's all about the costume at Hallowe'en after all!

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