Tuesday 19 January 2010

Dover Street Market Tachiagari SS10: shoe fetish



With the new spring/summer 10 Tachiagari, Dover Street Market has unveiled a host of new branded spaces with what I'm calling "precision merchandising" as key for the latest designer spaces to join Rei Kawakubu’s Comme des Garcons marketplace.
























Actually my favourites this season are the new Celine corner - the first retail space from new creative director Phoebe Philo in all its elegant refined chrome understated glory; next up is the refreshed Comme des Garcons Shirt ulilitarian complex; the 'Scarecrow meet n greet' at Lanvin and the Hussein Chalayan display - an exercise in precision hanging. Nicholas Kirkwood's graphite installation kicks a punch too while down in the basement the Visvim area has pedestals for each Tokyo tech pair of men's sneakers.

But really its shoes that are in the spotlight across the store (and the window), for the new season. A new women’s footwear corner has opened on the third floor housing high end names such as Guiseppe Zanotti, Christian Louboutin, Chrissie Morris, Rupert Sanderson and Pierre Hardy. Take a seat on the park benches and admire the set design interior designed by Michael Howells. His window theme is “All About Eve Meets Paddington Green” – as an ode to park life and amateur dramatics?

And downstairs in the basement its sneaker freak heaven with the industrial looking box design corner housing a host of men’s footwear labels including Volter, DMs, Common Projects, Yuketan, Generic Man and the new Puma by Hussein Chalayan product.

Elsewhere there are designer finds in every corner from Charles Anastase cute attic style dolls, Ann Valerie Hash's adult and new girlswear collections, a new YSL Edition stand, Azzedine Alaia's impeccable workmanship, the Undercover walk-in cave, and new collaborative product featuring the Beatles apple logo for Comme bags.

See my Picasa album for the rest of my pictures this season:
Dover Street Market Tachiagari SS10

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