Monday, 8 February 2010

adidas Star Wars: may the force be with you in Berlin

After seeing the adidas Originals Star Wars collaboration for SS10 back in November at the press day and wishing I was more of a sneaker freak (OMG, the boyfriend was beyond excited and couldn't wait to make a purchase), I was even more excited at the prospect of the Vice Magazine/adidas Originals for Star Wars party in Berlin while Bread & Butter was on.

After a bit of a scrabble at the door of the underground bunker we were in (despite the sub-zero temperatures and snow), surrounded by serious Star Wars fans judging by the costumes in attendance. But this was Berlin and being Germans it was an edgy crowd all the same. Synth rock and vodka cocktails.

Oh and plenty of stormtroopers at the bar. And obviously a few sneakers on display (where are those elusive orange Luke Skywalkers? And the Princess Leahs?) So despite the photo embargoes in place I felt the need to share a few images online (think I'm safe now). Loving the Star Wars corridor of fame. Now that's a way to celebrate a collaboration.

I think London needed this kind of launch event. Anything would have been good. There was talk of a flash mob of Stormtroopers hitting Shibuya in Tokyo and over in New York, Racked just reported on how Snoop Dog kicked things off at the Soho NYC store (The Best Stunt Ever!). So come on London, I'm looking for Leah.


手錶 said...

世間事沒有一樣沒有困難,只要有信心去做,至少可以做出一些成績。 ..................................................

pristyles said...

shame the trainers are all so damned ugly

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