Friday, 1 May 2009

Oasis talks to fashionistas for AW09

Oasis previewed all its hottest looks for autumn/winter 09 last week and I can reveal the top trends to watch in-store will be: Rapture for the 80s vibe (full on sequin dresses and stretch lace mixed with studs); Modernist for a wearable take on the geometric, construction styles that are coming through loud and clear (pointy shoulders and angular lines I'm talking about you); Warrior for something a bit more street mixed with glam - liquid satins and fur layering; and Modern Vintage for a slightly softer mood with investment pieces to save up for.

Meanwhile I just loved the signposting throughout the presentation - talking fashion at you and not in a condescending way - let's hope these type of insightful messages make it into stores for clear communication. And this works well for signaling the Oasis sub-brands: new for autumn we have Shirt Tales - a fashion focused range of dresses and blouses made from shirts only. Also new is Drawn To You - a range of illustrations across jersey tees and dresses. 80s New Vintage continues to reinterpret the decade that lives on in fashion (check that bronze tuxedo jacket and some stunning LBD numbers). And not forgetting the Oasis Designer Collective, now in it's second season and working with graduates from The Royal College of Art.

So plenty to choose from and more of the trend messages in-store please!