Thursday, 19 November 2009

Kookai's joie de vivre returns to London fashionistas

Everyone's favourite French high street label, Kookai has returned to favour with London fashionists. A new flagship store on St Christopher's Place is a long overdue retail home that looks set to ensure Kookai retakes its place in the crowded high street marketplace.

Actually Kookai's return has been brewing for a few seasons now. The French label had scaled back its London retail presence, working only with its biggest store partners. Now with a new design team at the helm the label has majored on its strongest legacy: knitwear. And leather pieces. And natural fabrics. It's a mix that works with a chic twist.

At the press launch for the new store, press saw what was in store for spring/summer 2010 - all Breton stripe sweaters, easy silky prints, lightweight leather or suede pieces and a whole range of different gauge knits, from long line cardigans to cropped open knit weaves for a real fashion offer.

Here's a selection of my favourite pieces for spring, hitting the new St Christopher's Place store end of January.